Choosing stone is one of the most expensive decisions in a renovation, and people make it from a sample the size of a postcard. They stand in a yard, hold a polished offcut up to the light, and try to picture it running across forty square meters of floor. Most can't. So they hesitate, ask for more samples, and the sale drags out for weeks.
Impala had thirty years of material and trust behind them, and a website that showed none of it. The old WordPress site was a brochure: a logo, a phone number, and a contact form. To find out what they actually sold, you had to call.
A catalog you can actually shop
We rebuilt the site around the material. The catalog is the product now. Every stone Impala carries is browsable and filterable by type, color, and where it belongs, so someone renovating a kitchen narrows hundreds of options down to the few that fit in a couple of clicks.
Each stone then opens onto a page of its own. Not a thumbnail in a grid, but a full page: where the stone comes from, how it behaves, what it costs to work with, and the technical specs a fabricator needs, all in one place.
The whole thing runs on a CMS Impala controls themselves. When a new shipment lands, they add the stone, its photos, and its specs without calling us and without touching code. The catalog grows on its own, and every page stays fast.
Every stone, in a real room
The sample was still the problem. So for each stone we produced a photoreal visualization: the same material laid as a finished floor or wall, in a real room, under real light. Bright marble in a living room, dark granite around a fireplace, warm limestone in a calm bathroom. The offcut stops being abstract, and the buyer sees the result instead of trying to imagine it.
Built like the operation behind it
Impala isn't a middleman reselling slabs off a screen. They cut, finish, and move stone at scale, with gantry cranes and a yard full of it. The site had to carry that weight, to feel as solid and permanent as the company behind it, not like a catalog that could belong to anyone.
The result is live at impala.hr: a fast Next.js site, a catalog Impala runs themselves, and a buyer who can finally see the stone before it's in their home. The brochure is gone.
